n’s collection.
It’s all about the swag, that thing, that thang, that thaaaaang! And two folks that got it like that, are Pharrell Williams, the new Louis Vuitton’s menswear creative director. and Rihanna.
Ummmm, yes!
So, what does he do? He features the swag queen, Rihanna and her baby bump in his first-ever campaign as Louis Vuitton’s menswear creative director. And who better than Pharrell to be creative stylist? There are well dressed men, and there are well dressed women amongst the celebrities, but few are tre Pharrell Williams tapped the superstar for the house’s spring/summer 2024 trendsetters bringing the ‘real’ to the game. But Pharrell and Rhianna hands down are unique within their individual creative self-expression through her style.
On June 16th the swag King and Queen introduced their collaborative ad effort featuring Rihanna on a stylish coffee run while toting a rainbow stack of bags covered in the House of Louie Vuitton’s signature Damier logo motifs. Beauty mogul Rhianna is captured wearing a multi-toned gray and pixelated leather button-up, which is left unbuttoned, exposing her baby bump underneath. Around her neck, she’s draped with layers of necklaces, and a glittering earring cuff as the final accent. Below her belly, she sports black trousers.
This collaboration is not the swag duo’s first creative collaboration. They’ve worked together on music projects, including the song “N.E.R.D, ”that they performed at the Diamond Ball in 2019. However, this is their first fashion collaborative endeavor and hopefully the start of something enduring. After all the fashion world loves Rhianna and how she rocks apparel always showcasing it in unexpected ways. She is the celebrity fashion rockstar.
Williams posted on Instagram his announcement of the mega collaboration by sharing a photo of himself posing in front of one of the billboards, blown up outside the Musée d’Orsay in Paris. In the snap, he wears a black leather biker jacket, baggy black pants, and yellow reflective sunglasses.
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