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Washington, D.C. – The National Newspaper Publishers Association (NNPA), which represents the Black Press of America, has announced a nationwide public education and selective buying campaign in direct response to corporations that have rolled back their Diversity, Equity, and Inclusion (DEI) commitments, programs, and staffing.
“We are the trusted voice of Black America, and we will not be silent or non-responsive to the rapid rise of renewed Jim Crow-era racist policies in corporate America,” said NNPA Chairman Bobby R. Henry Sr. “The Black Press of America remains on the front lines, keeping our families and communities informed and engaged on the issues that impact our quality of life.”
At a recent gathering of NNPA member publishers and editors, the organization reached a unified decision: each NNPA-affiliated publication will launch a national public education campaign alongside the release of research data identifying American companies that have sanctioned racial injustice, inequitable policies, divisive leadership, and economic exclusion.
“We must take a hard look at where our money is going,” said NNPA President and CEO Dr. Benjamin F. Chavis Jr. “Black Americans spend $2 trillion annually as consumers of products and services across the United States. We now must evaluate and realign our spending. Why should we continue supporting companies that do not respect us?”
Chavis made it clear that the status quo is no longer acceptable. “This must come to an end. These contradictions will not go unchallenged by 50 million Black Americans who have fought for centuries to ensure equality, fairness, and inclusion in our nation’s democracy.”
A selective buying campaign encourages consumers to be intentional about where they spend their money, directing their purchasing power toward businesses that uphold values of diversity, equity, and inclusion.
Major Companies That Have Rolled Back DEI Commitments:TargetLowe’sJohn DeereWalmartMetaTractor SupplyAmazonMcDonald’sFord
By mobilizing a nationwide movement, the NNPA aims to challenge corporate America to uphold its commitments to racial equity—or face the economic consequences of neglecting Black consumers.