Kendrick Lamar and Apple Music have officially released the trailer for the highly anticipated Apple Music Super Bowl LIX Halftime Show. The trailer, which dropped today, confirms SZA as a special guest for Lamar’s performance on one of the world’s biggest stages. Fans can catch the trailer on YouTube via Apple Music’s official channel here.
The halftime show telecast will be produced by DPS, with Roc Nation and Jesse Collins serving as executive producers and Hamish Hamilton as director. Roc Nation will also act as the strategic entertainment advisor for the live performance, ensuring a spectacular show. Creative direction for Kendrick Lamar’s performance will be handled by pgLang, the creative agency co-founded by Lamar.
This announcement comes after a streak of record-breaking halftime shows. Last year, the Apple Music Super Bowl LVIII Halftime Show starring Usher became the most-watched halftime performance in history, earning three Emmy nominations, including Outstanding Variety Special (Live). The 2023 Super Bowl LVII Halftime Show, headlined by Rihanna, scored five Emmy nominations and won two, including Outstanding Directing for a Variety Special—a first for a Super Bowl Halftime performance.
Apple Music’s partnership with the NFL and Roc Nation continues to redefine the Super Bowl Halftime Show as a global cultural event. The collaboration brings the world’s most-watched musical performance to millions of fans worldwide, while celebrating musicians, songwriters, and producers. With a catalog of over 100 million songs and cutting-edge features like Spatial Audio, Apple Music continues to revolutionize the music experience.
The Apple Music Super Bowl LIX Halftime Show starring Kendrick Lamar, with special guest SZA, is set to be one of the most unforgettable live performances in recent history. Fans can follow updates on @AppleMusic across TikTok, Instagram, YouTube, and Twitter.